Using advanced technology to maximize social impact in Sustainable Development

Technology to maximize social impact

Maximize the impact

Beyond being a technological trend, AI is a powerful tool that helps us address priority ESG (Environment, Social and Governance) challenges for humanity such as climate change. Talking about challenges such as more efficient use of resources, democratization of valuable information, access to education and access to the financial system…

Date

28 June, 2024
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Beyond being a technological trend, AI is a powerful tool that helps us address priority ESG (Environment, Social and Governance) challenges for humanity such as climate change. Talking about challenges such as more efficient use of resources, democratization of valuable information, access to education and access to the financial system now has everything to do with this field of computing that automates processes and strengthens predictive capabilities.

Advanced technological tools have the potential to accompany social research processes deeper than purely commercial ones, allowing us to obtain accelerated data collection, detailed analysis and predictions on which to develop solutions.

To make it easier to understand, artificial intelligence can be transcendental to make decisions according to consumption cycles and needs, which would allow, for example, to reduce waste thanks to the adjustment of agricultural production processes; to eliminate barriers to access to the educational, financial or health system. Consequently, it would help reduce poverty levels.

A smart use for digital tools

Unlike AI, we have been discussing digital tools and social networks for many years and, increasingly, they are part of the daily dynamics in private, personal and work environments.

However, it still seems to be a world that we have yet to explore from the point of view of social organizations. Beyond raising awareness of organizations and their brand, it is time to understand their power to maximize the impact and reach of projects.

Social networks and different platforms have integrated digital tools that bring organizations closer to different target audiences, allies or donors. They transcend borders and reach unthinkable places with the sole purpose of generating an integrated ecosystem mobilized by issues of common interest.

META, as a data manager, has made available to users basic and specialized tools that allow individuals or organizations of any size and at any stage of maturity to access timely, reliable, needs-based and channeled information according to their preferences.

Democratizing networks, communication and access to promotion is also part of the commitment to the community.

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