In recent years we have seen how private organizations have gone from having initiatives based solely on Corporate Social Responsibility to becoming committed agents of change through the so-called Shared Value, which is nothing more than the intelligent way of creating economic value in accordance with social value.
Many companies have adapted and many others have emerged based on current challenges, creating conscious productive models demanded by their customers’ consumption trends but also influenced by an intrinsic organizational philosophy that throughout its value chain seeks to align the agents with its maximum goal of ESG impact.
We learned first-hand about Nestlé’s model and understood why it is considered an example of this topic in the world, as it actively allocates time, financial resources and strategic capital to change the social reality of underprivileged countries such as Colombia.
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Intersectoriality, because unity is strength.
It is really with the integration of various sectors, with a joint vision, that we are able to solve pressing social problems. The union of technical, financial, professional and voluntary resources allows us to holistically address the objectives for the reduction of inequalities and poverty.
Nestlé and Unesco found in Impulso Joven the same impact theme and both, as agents of change, addressed it from different spheres. A shared vision, a desired impact, two strategic approaches to achieve the same end.
